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At the other end of China culture, Maotai liquor is the representative of China liquor. Its brewing technology is in line with the weather, and it has experienced four cycles of spring, summer, autumn and winter. Under the careful inheritance of craftsmen, it has lasted for a long time in Mika, becoming the "extreme of Chinese wine culture" and also in the national intangible cultural heritage list. The brewing process of Maotai liquor is a harmonious dialogue between man and nature, and a joint brewing of ingenuity and time. Every drop of Moutai contains the wisdom of artisans and natural gifts.Maotai Group cooperates with Zhongda Group to produce and sell Maotai 1935 Xihu Wenchuang Liquor!Wan Bo said that the West Lake is the only lake-like world cultural heritage in China. It is world-famous for its beautiful lakes and mountains, long history and rich cultural relics. It is a model of traditional landscape aesthetics in China and the best interpretation of the ideal realm of "harmony between man and nature". Maotai has always adhered to the core values of "respecting people, understanding and being virtuous" and the quality belief that "quality is the soul of life". With its excellent quality and unique flavor, it has won the praise and respect of wine lovers all over the world, and strived to "make the world fall in love with Maotai and make its fragrance float around the world". The Wenchuang liquor created by Maotai and Zhongda products embodies three values: harmony between man and nature, harmony and innovation of respecting the principle and keeping the road with nature and humanity, national fine products with unique ingenuity, historical accumulation and generations-to-generations, inheritance and innovation, and exploration and integration of jade and nectar facing each other from ancient times to modern times. I hope that through the ingenious integration of traditional crafts and natural beauty, we can join hands with consumers to live in harmony and harmony, inherit the beauty of innovation, taste the cultural feast and protect the traditional context.

At the press conference, the leading guests attending the event came to the stage to start the device button. In the countdown of the scene, Wenchuang Liquor was officially launched, marking the deep integration of the IP of Maotai and West Lake.Wang Xufeng, a national first-class writer and winner of Mao Dun Literature Prize, took the theme of West Lake as the creative background, combined with the deep origin of Chinese wine culture, profoundly interpreted the essence of Wenchuang wine with his rich literary experience and profound cultural insight, and brought a wonderful cultural speech to the guests on the spot.Xin Chen, secretary and chairman of the Party Committee of Zhongda Group Co., Ltd., Luo Chang and Li Jing, members and vice presidents of the Party Committee, and Xu Binyi, secretary and chairman of Zhongda Yunshang Co., Ltd.; Ji Keliang, the old leader of Maotai Group, Wan Bo, member of the Party Committee and deputy general manager, and Xiang Ping, member of the Party Committee and deputy general manager of Maotai Liquor Co., Ltd. attended the event.

Wang Dongling, a famous calligrapher and professor of China Academy of Fine Arts, gave Maotai the inscription "Shun Tian Jing Ren Ming Li Hou De". The short eight words condensed the brewing wisdom of generations of Maotai craftsmen and the persistent insistence of generations of Maotai people on excellent quality, and also endowed Wenchuang wine with richer artistic value and cultural connotation.Text/Photo: Ren XuAt the other end of China culture, Maotai liquor is the representative of China liquor. Its brewing technology is in line with the weather, and it has experienced four cycles of spring, summer, autumn and winter. Under the careful inheritance of craftsmen, it has lasted for a long time in Mika, becoming the "extreme of Chinese wine culture" and also in the national intangible cultural heritage list. The brewing process of Maotai liquor is a harmonious dialogue between man and nature, and a joint brewing of ingenuity and time. Every drop of Moutai contains the wisdom of artisans and natural gifts.